portfolio
This page is a work in progress as we have many work examples to add to this portfolio, which will happen over time. If you wish to see anything specific, please contact us.
Creating Brand Awareness with Editorial & Media Releases (examples)
Case Study: Building relationships with publishers & journalists and subscribing to relevant online blogs & forums, it is possible to create free brand awareness by submitting professionally written and formatted editorials and press releases. There are no guarantees, of course, that submitted material will be used, however, if the submission is not a blatant self-promotion and written in a manner that grabs the reader, publishers and journalists welcome contributions that appeal to their readership. Below are just some examples that have been achieved: Trailerboat Fisherman Magazine Outback Magazine...
read morePromotional DVD (example)
Promotional DVD created for Australia’s leading importer, converter & retailer of American performance vehicles. (Created during my time as their in-house marketing manager.) Concept / storyboard, script & editing by Maike Thiessen . Production by Boomerang Marketing Group’s favourite producer & cameraman. Starring V8 Supercar Driver Russell Ingall with footage from fellow V8 Supercar celebs Jamie Whincup & Lee Holdsworth This video has become a major selling tool with sales consultants able to send individual chapters of interest to a prospective customer. The video is also shown in a loop...
read moreThe Natural Foodstore – Newsletter
Case Study: The existing two-page-newsletter looked very busy and cramped with too many colours, different font types and font sizes. The newsletter was recreated to be more easy on the eye and easier to navigate. A third page was added, so that the weekly /monthly specials are displayed separately. The newsletter is mailed to Customer Club Members and uploaded to the website and social media platforms. Many customers now print off this last page and take into the store as a shopping...
read moreProduct & Corportate Brochures
Case Study: Concept, copywriting, studio photography direction & management, briefing of graphic artists,etc. Production of various product brochures and a company (corporate) brochure to use online – electronic copies were uploaded to the website as sales tools – sales staff emailed to prospects in the showroom at expos & shows as part of press kits [executed as in-house Marketing...
read moreAd campaigns
Case Study: Concept, copywriting, briefing of designers & printers. Ad production for various products (vehicles) & events (general branding, sales, special promotions), e.g. [executed as in-house Marketing Manager of Australia’s leading importer, converter and retailer of American performance vehicles.] Chevrolet Silverado Various Muscle Cars (Conversion ads) – Chevrolet Corvette, Chevrolet Camaro, Ford Mustang Crossroads Cruiser Fifth Wheeler Caravans Price Point Ads as seen in various publications including Top Gear, Outback Magazine, Unique Cars, Horse Deals, Motorhome & Caravans, NT News...
read moreMerchandise / Branding
Case Study – A number of different merchandise was sourced or created for the leader leading Australian company in conversion and retail of American performance vehicles , including high quality beach towels, golf umbrellas, caps, drink coolers, key rings, polo shirts, all weather jackets and more. [executed as in-house Marketing Manager]...
read moreThe Natural Foodstore DL Flyer
Case Study: The Natural Foodstore, who are involved in many major and minor events either via direct sponsorship and participation or provide support to community & charity events, required a cost-effective solution to represent them at these events. As there are so many aspects to the Natural Foodstore, we created an attractive invitation and information flyer that manages to cover the diversity of the Natural Foodstore’s offerings and benefits within limited ‘real estate’....
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Insurance Refunds – New Product Launch
Case Study: Insurance Refunds – DL Flyer Insurance Refunds was created as new type of insurance brokering service by the Maroochydore ‘Professional Investment Services’ office, whereby the company not only found its clients the best possible insurance cover at the best possible price, already saving them hundreds and sometimes even thousands of dollars, but it paid the commission received from the insurance provider back to the client, resulting in further immense savings and the guarantee of an unbiased service. Created Corporate Identity (CI) and all marketing materials, including this...
read moreThe Natural Foodstore – Vouchers
Case Study: The Natural Foodstore – NFS Money (Vouchers) The Natural Foodstore is Queensland’s largest ‘department store’ for everything natural & organic. As well as offering an extensive range of fresh produce, packaged groceries, fridge & freezer foods & beverages, bulk whole-foods, skin care products and vitamins, a 7 day free naturopathic & home delivery service, the Forest Glen location further offers their customers an Organic Cafe & Garden Centre. There is also a boutique in their complex offering natural fibre fashions. The Natural Foodstore is involved in...
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