Creating Brand Awareness with Editorial & Media Releases (examples)
Case Study: Building relationships with publishers & journalists and subscribing to relevant online blogs & forums, it is possible to create free brand awareness by submitting professionally written and formatted editorials and press releases. There are no guarantees, of course, that submitted material will be used, however, if the submission is not a blatant self-promotion and written in a manner that grabs the reader, publishers and journalists welcome contributions that appeal to their readership. Below are just some examples that have been achieved:
- Trailerboat Fisherman Magazine
- Outback Magazine
- Boom Magazine
- Inflight Magazine
- Councillor Magazine
- Gympie Times
- Sunshine Coast Daily – Drive
- Just 4×4 (online)
- NT News
- Top Gear
To view some of these examples please click on links below
Behind the Wheel Radio Interviews (editorial)
http://www.behindthewheel.com.au/2012/05/21/behind-the-wheel-interview-kevin-thoroughgood-2/
http://www.behindthewheel.com.au/2012/04/09/toyota-tundra-lands-in-australia/
Cars Guide Article by Bruce McMahon
http://www.carsguide.com.au/news-and-reviews/car-news/toyota_tundra_converted_for_australia
NT News article (editorial)